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Yoga is Not Immune to Consumer Culture
Yoga is Not Immune to Consumer Culture
Yes, yogis can be susceptible to materialism too! I subscribe to numerous yoga mailing lists and it’s nice to have at least one email every day that I know will engage and excite me in a way that all that lovely spam just can’t seem to do. Lately, though, I’ve started to realize a trend about my beloved yoga newsletters and publications: I’m enticed to buy a product every time I open an email. Maybe I’m especially susceptible to marketing ploys, as, after all, I’ll freely admit how much I love to shop. I realize this isn’t exactly a yogic quality and I have a long way to go to really be able to observe Santosha (the yoga Niyama of contentment), but at least I can recognize it.